Friday, January 31, 2020
Apple Executive Summary Essay Example for Free
Apple Executive Summary Essay The iShare is an innovative product designed to offer more convenience and speed in file sharing. iShare aims to help eliminate the traditional inconveniences and complicated requirements involved when transferring files between any two Apple i-devices, to give users the joy of easy sharing, and to deliver sustainable profit to its shareholders. This business plan concerns the introduction of iShare to the Thai market. MARKET ANALYSIS We aim to be the expert in file-sharing gadgets between any electronic devices. We decided to first begin by developing a device called the iShare, which enables music sharing between the Apple iPods/iPhones before we go further and make similar products for other brands like Samsung and HTC in the future. The target market for iShare is mainly the Thai middle-to-upper-class, younger generation who owns an iPod/iPhone and have solid income to spend on this innovative gadget. Our market size is carefully calculated to be approximately 200,000,000 THB for the iShare alone and up to 1,000,000,000 THB in total. Our direct competitor is miShare LLC, which offers a similar product to customers in the US and Europe. Indirect competitors include other computer programs that enable easy file transfer between e-devices as well. PRODUCT AND TECHNOLOGY The iShare is a small device that connects 2 iPods or iPhones together, and let users easily transfer files from one device to another without any computer required. We aim to provide our customers the never-before convenience, speed, and the fun of directly transferring files between their device and their friendsââ¬â¢. The iShare will also overcome the technical problems and satisfy the customer needs that has not been met previously by our main competitor, miShare LLC. We will develop the software ourselves and outsource the production to China. After we succeed with the iShare, similar products capable with HTC Android and Samsung Galaxy will be introduced to the market. MARKETING AND SALES STRATEGY The iShare will be launched in the middle of the year 2012. They will be sold directly to first tier distributors who will then pass them on to other retailers. The iShare can be purchased from any iStudio and authorized retail stores. Customers can also find an online user manual, a demonstration video, and many more useful information on the iShare website. The iShare will be advertised through various distribution channels such as social networking websites, printed advertising, and viral marketing. MANAGEMENT TEAM Our team is composed of many talented members with different expertise and great connections. We have a technology expert with a background in consumer electronics, a talented software programmer and developer, an experienced and amazingly creative designer who specializes in hi-tech gadget designs, and a very devoting marketing manager with 5 years of experience in marketing consumer electronics. In addition, we also have a close relationship with a huge manufacturing company in China, which will be our supplier and manufacturer for the iShare. The company has confidently claimed that it is capable of producing our product at our desired cost, given our carefully developed software program and product specifications. FINANCIAL HIGHLIGHTS Market and Competition Analysis Market Opportunity There are many ideas and theories concerning the relationship between the choice of media and personality types nowadays. One of the most popular and widely accepted ideas is the one stating that a personââ¬â¢s music taste reveals personality type: classical music fans are most likely to be shy, while British-pop fans are mostly young, indie hipsters. As we all know, everybody in this world is unique, or at least they want to be perceived that way: as being unique, different, and have their own tastes and preferences for basically everything. Most people are likely to be confident in their own tastes. People with the same taste in music usually gets along well, providing that they believe they have some common values, backgrounds, and personalities that enable them to understand each other better. Music has always been one of the most popular communication tools that bring people closer together. Many people love to share with their friends their favorite album, current favorite songs, or the artists they admire. Nowadays in the world that has become much more digitalized, almost every music and songs offered are in the digital format, to be played and listened to on a digital music player. Sales of music CDs and cassette tapes has been constantly decreasing, while on the other hand the sales of online music, in the iTunes store, for example, has rocketed worldwide. Digital music players have become so popular, and the use of them is widely adopted globally. Cassette tapes and CD players, on the other hand, are going into extinction. One of the general customer needs that have not been fully met in the digital market nowadays is the ability to share their digital files with friends and families easily and without a computer. Whether it is a HTC android, a Samsung Galaxy Player, or an Apple iPod touch, it requires at least a cable and a computer to support file transfer and sh aring. For some particular brands like Apple, transferring files between two iPods or iPhones is still not easy, even with a computer involved. Unlike many other music player producers, the complicated Apple software does not allow users to simply copy and paste files from the portable device to the computer, but requires that users have the corresponding program, the iTunes, that supports the uploading and syncing of files from a computer to their device, and vice versa. Our group sees this unsatisfied customer need as a great market opportunity. We are determined to become the expert in file sharing between electronic devices, especially focusing on music sharing. Eventually we will become the business that provides the market with a device that will make file sharing much more easier for users of almost every digital music player brand, but we have decided to first begin with Apple. From various researches, surveys, and discussions with digital experts, we came to the conclusion that easy music sharing between the Apple i-devices is the highest in demand, due to the brandââ¬â¢s complicated traditional requirements involved in file transferring, and to the massive number of existing Apple users in the market. We have decided to develop first a device that enables music sharing between the Apple iPod/iPhone before we go further and make similar products for other brands like Samsung and HTC in the future. These devices to follow the iShare will work with Samsung Galaxy and HTC Androids, and can be expected to be developed, produced, and offered to the market relatively quickly. This expectation is due to the existing capability, experiences gained, and the competences achieved during the development, sales, and marketing of our first product, the iShare. Our groupââ¬â¢s product, the iShare, is a small device that connects 2 Apple iPods or iPhones together, and let users easily transfer files from one device to another. Ordinarily, people would need a computer to transfer files, but the iShare helps eliminate this inconvenient requirement. We aim to provide our customers the never-before convenience, speed, and the fun of directly transferring files between their device and their friendsââ¬â¢. Market Size Generally, our target market is the Thai people who own at least one digital music player and have the passion and anxiety about innovative gadgets and file sharing made-easy on their electronic devices. They are likely to be middle-to-upper-class, young to middle aged people with solid income to spend on gadgets and electronic devicesââ¬â¢ accessories. They are likely to be interested in new technology and keep themselves updated with new innovation and hi-tech products. We also target on people whose career revolves around the digital music industry, in which it will be very helpful for them to have a device that makes file sharing and transferring convenient and fast. The overall market size is carefully estimated to be approximately 3,000,000 people. However, due to the fact that this business plan will mainly focus only on the iShare, a sharing device specifically designed for the Apple iPod and iPhone, the potential number of market size is reduced to 1,000,000 people as of now. This number is believed to be constantly rising due to the increasing popularity of Apple products. The market size for iShare can be predicted by the number of existing iPod/iPhone users in Thailand. From our careful calculation, together with some reliable sources, out of all the population in Thailand, the number of people who owns at least 1 iPod or iPhone is around 1 million people. Assuming realistically that we can sell the iShare to about 10% of this total, our market size can be estimated at roughly 100,000 people in total. Given that our wholesale price for a single iShare is 2,000 THB, our market size for the iShare alone can be estimated to be around 200,000,000 THB. However, this number does not include other potential markets, the markets for other brandsââ¬â¢ users that we will enter in the future. If we take those markets into account, the total market size for our business can be as high as 1,000,000,000 THB. Our Section of the Market Figure 1 : Age groups of Apple i-devices users in Thailand In Thailand, the major group of Apple customers, which accounts for 32% of all users, is between the ages of 22-35. This group also made up a majority of the early adopters of Apple products. Other groups of users, which also contribute a lot to the total number of users, are users with the age of 18-21 and 36-50, which together accounts for 52% of all users. ( See illustration in Figure 1 ) Figure 2 : Percentage share of Apple users among e-mobile users per country According to Figure 2, in Thailand, the percentage share of Apple users among all other e-mobile users in Thailand is 79.6% of the whole market. This makes the market of complementary products to be used with the electronic devices very large; therefore, we can attract a lot of potential customers by introducing iShare, the new, innovative complementary product to the Apple iPhone/iPod. We conducted a survey at MBK mall, one of the most popular malls in Bangkok for mobiles and electronic devices shopping. We gave out a questionnaire about the iShare to 100 people who were wandering around the mobile phone section. More than 90% said that they are very interested in this product and more than 70% of the interested people have responded they are willing to pay up to 3000 THB for the iShare, while another 30% thinks that it would be too expensive and they would not buy it at this price. Market Segmentation Our market for iPod/iPhone users can be segmented further using age groups. By looking at different age groups of users, we can determine the segment that is most likely to be our potential customers and thus market our product and create strategies accordingly. Different segments for our market are as follow: 1. Apple devices users with the age of lower than 18 ( Students ) 2. Apple devices users between 18-21 years old ( College students ) 3. Apple devices users between 22-35 year old ( Junior working class ) 4. Apple devices users between 36-50 years old ( Senior working class ) 5. Apple devices users with the age of more than 50 years old ( Senior citizens ) ( Refer to Figure 1 for illustration ) We are targeting a specific market and plan on overtaking it with quality ââ¬â what we try to achieve is to be a selection of choice that will offer a never-before convenient and fun product that enables people to share more with each other. We aimed at existing users of iPod/iPhone who desire the ability to save the time and effort required to transfer files between their devices. Basically our market is largely based on a millennium age people that give a huge importance in the ease of use and the amount of time that can be saved by using our product. After looking at some statistics and researches previously done by many interested parties, we came to the conclusion that the most interesting segments for our product are the iPhone/iPod owners with the age of between 18-35, or segment 2 and 3 from our classification. These two segments make up more than 60% of all Apple i-devices users in Thailand. Market Growth Since the market for electronic devices, including smart phones, MP3 players and tablet PC, is growing worldwide, the complementary products market is most likely to be growing along with them in the same direction. We first focused on Apple products because of its undeniable continuous rise in popularity and demand. Not only Apple, there are a lot of other companies such as Samsung, HTC and Sony who are also in the electronic device market, and in the near future there is likely to be more and more brands that will enter into this market. Although this will also attract many other competitors, we can gain the brand loyalty easier as a first mover of a product of this kind in Thailand. Therefore, after we succeed with the iShare for Apple products, we will modify the iShare and make it compatible for use with other brand users in order to generate more revenues for our business from the new market segment. We will develop a similar device to the iShare that will work with a Samsung Galaxy Tab, a HTC android, and possibly other competing brands in the future. We see a lot of opportunity for growth in this industry, and we will continue to maintain our image as being the expert in music sharing with our restless innovation. Market Competition Looking only at the iShare, our direct competitor would be the one company that actually gave us the idea of this device at the very beginning of our project: miShare LLC. MiShare LLC is a software and hardware developer company in New York City, specializing in publishing tools for iPods and other digital media and offering publishing systems for schools, museums, music and movie companies, and marketers who want to distribute audio and video directly to iPods and other digital-media players for immediate playback. MiShare LLC is the inventor and legal producer and distributor of the miShare, a small device that enables users to transfer music, pictures, or videos from one iPod to another without the use of a computer. In the past, there had been similar devices that claimed to have the same ability, but most of them failed and none has ever been as successful as miShare. Nathaniel Wice, the CEO and cofounder of miShare LLC, is the technology entrepreneur and marketer with a journalism background. He adds startup experience and contacts to the miShare and looks forward for collaboration with other startups on business and funding opportunities. His other co-partner name is Josh Hochman, a busy writing software programmer. Hochman is the top programmer with the background in consumer electronics. The companyââ¬â¢s main players in the office consist of Nathaniel Wice, Josh Hochman, and a young woman doing shipping-and-receiving department working on the hand-stamping envelopes. Our groupââ¬â¢s idea of the iShare originates from the fact that such successful and widely accepted device like a miShare is not yet made available to the Thai and other Asian market. MiShare targets only the iPod users in the United States and Europe. Currently they do not have the policy to ship their product to any Asian country. Thus, we take this opportunity to follow their footsteps and bring to the Thai market this interesting product. We aim to outperform miShare by overcoming their productââ¬â¢s major weakness, which is the current version of miShares software that does not work with the distinctive disk format of iPhone and iPod touch. Their products only works with a limited range of iPod models such as the iPod shuffle, and iPod touch are still unsupported by miShare. This is the technical problem that we aim to overcome in order to provide an even more superior file-sharing device that also works with iPod and iPhone, the iShare, in order to satisfy our customers need and be successful in our business. Other indirect competitors include other iPod/iPhone applications that also enable users to transfer files from one Apple device to another easier than traditionally required. These include applications like Bluetooth Share and Files Lite. Bluetooth share is an application that allows users to share files, photos and contacts. It was first launched to App store in early 2010. However, its major weakness is the fact that its sharing process takes much longer time than the iShare. A regular 3 minutes song would take 5 minutes to transfer from one device to the other. Another indirect competitor, Files Lite, is an application that gives users the ability to synchronize documents directly to their devices. They can store and share files via email and PC easily. The files can be opened directly on the devices. Files Lite supports Microsoft documents, PDF, HTML, images, videos, audios, Apple iWork and text documents. With the most recent update in January 2012, this application allows users to transfer their files easier and quicker. However, a Wi-fi connection is required to connect Files Lite to transfer files and documents. The transfer time is slightly faster than Bluetooth share, but still is much slower compared to iShare. Despite the fact that these applications have also made it easier for its users to transfer music and files between 2 iPods or iPhones, there are still some disadvantages that still make the iShare a superior choice over them. The fact that these applications are much slower and that some require internet connection in order to transfer files are some of those disadvantages. Looking at the situation from every angle, the iShare still holds the superior advantage of being the fastest, most convenient choice ever for file sharing. Product and Technology Product Technologies From our design development and our effective and innovative production process, the iShare will provide the convenience and speed in file transferring between Apple i-Devices like never before. Our RD Team has developed this new gadget to make file sharing between iPods and iPhones much easier. No computer or cable is needed, and its very easy to use. Users can use the iShare to transfer just about anything they have on their iPods or iPhones: music, photos, videos, and playlists. A typical song will take ten seconds to transfer once the devices are attached, depending on the file sizes. A short home video in iPod format could require half a minute.
Thursday, January 23, 2020
Bill Clinton and Whitewater/ Monica Lewinsky :: William Jefferson Clinton Essays
à à à à à The ââ¬Å"Whitewaterâ⬠scandal was a real estate scheme by the White Water Development Corp. Both President Bill Clinton and his wife Hillary Clinton were involved in the scandal to make a land deal. Many people were involved in the scheme, which was held in the 1980s in Arkansas. Bill Clinton and his wife maintained their funds by the support of the Madison Guaranty Savings and Loan, which represented the Clintons in the overthrow of their Whitewater shares. The Clintons were being investigated when there were improper campaign contributions, political and financial favors, and tax benefits. à à à à à The Clintons denied any wrongdoing and that they never had lost money on the Whitewater scheme. In 1994, Counsel Kenneth Starr investigated the wrongdoings by Clinton and his wife. The Clintons were also charged of perjury, obstruction of justice, and abuse of power, but Starr wasnââ¬â¢t able to prove it. In the Whitewater affair the Clintons were investigated on videotapes of their testimonies. In a 1996 trial, the Mc Douglas and Jim Tucker (Clintons successors as governor of Arkansas) were found guilty of fraud. Also David Hale pled guilty to fraud and was a witness of the McDougal, which he received a jail sentence. The Clintons were not found guilty, but Hillary Clinton was charge of damaging information and accused President Clinton administration of lying under oath. Starrââ¬â¢s job was to expand the investigations of President Clinton and his administration because he wasnââ¬â¢t able to prove them guilty. Starr became successful in January 1998, when he suspected President Clinton role in a sex scandal with Monica Lewinsky. The Lewinsky scandal was when President Clinton denied any sexual involvement with Lewinsky. When the Lewinsky scandal was brought to the public, Paula Corbin Jones claimed that President Clinton had sexually hostile her in 1991. At that time President Clinton was governor of Arkansas and he had a lawsuit of sexual harassment. After the case many women accused President Clinton of having relations with him. à à à à à Lewinsky was an unpaid intern and later became a paid staffer at the White House. In the beginning of the case, Monica Lewinsky did deny having sexual relations with the President. Starr then found tape recordings of telephone conversations of Lewinsky describing her relationship with the president. Clinton tried to cover up the affair by having his advisor Vernon Jordan to have Lewinsky lie or having a job outside Washington.
Tuesday, January 14, 2020
Several interesting facts
Remarkable English poet T. S. Eliot hardly could imagine that his poems for children ââ¬Å"Old Possumââ¬â¢s Book of Practical Catsâ⬠will be known to millions of inhabitants of different continents as a basis of fantastic by its beauty classical musical ââ¬Å"Catsâ⬠(music of well-known composer A. L. Webber).Musical ââ¬Å"Catsâ⬠was so successful, that broke all records of theatrical longevity in Broadway and London. For the first time ââ¬Å"Catsâ⬠were presented to spectators in New London Theater in West-End (May 11, 1981) and already 8 years later they held the first record: musical became the most ââ¬Å"long-playingâ⬠performance in the history of British Theater. Musical is staged in London with unchangeable success after more then 8000 performances.In the long history of Broadway ââ¬Å"Catsâ⬠ââ¬â the only musical which was put on stage with unchangeable success for 18 years. From October 7 1982 this enchanting sight was presented for 7485 times. History of musical strikes with figures: musical was staged for more then 48 million people in 26 countries and 300 cities and profit from musical reached almost 2 milliards dollars.Show was presented at 10 languages, but always by its original name. It is interesting that questioning which made Mexican producers before start of the musical, stated that for spectators of any country word ââ¬Å"Catsâ⬠doesnââ¬â¢t need translation. Musical ââ¬Å"Catsâ⬠received the most prestigious theatrical awards: Oliver, Evening Standard, 7 Tony awards, Drama Desk, 7 national awards of Japan, 7 awards of Canada, etc.Why is musical ââ¬Å"Catsâ⬠so attractive for millions of people with different tastes and predilections? What makes spectators, who saw the musical once, to see it again and over again? What is ââ¬Å"Catsâ⬠?A bit of history.Actually, text and music plays great role in triumphal success of musical. In 1931 future Nobel Prize laureate T. S. Eliot started to write fairy-tale poems about cats for his small godsons. Old Possum, as he was called by his friends, managed to invent unusual names for cats and dogs of his friends. The book was published in 1939 and from those times it remains a favourite book for children and grown-ups, being re-edited in different languages and different countries.The idea to compose music for those poems came to composer Webber already in 1977. Webber liked those wonderful stories about cats, written in amazingly musical words, from his childhood, and composed several musical compositions for his friends. Some of them were presented with success during musical festival in Sidmonton, where Valerie Eliot got acquainted with Webber.She had shown to him unpublished poems from the book, particularly, poem about Grizabelle, which stroke Webber by dramatic image (Elliot didnââ¬â¢t include it into his book, because he considered it too sad for small children). In such a way idea to create a big musical- theatrical composition about fantastic world of cats, which relations remind human world of passions and contradictions, appeared.Phenomena of ââ¬Å"Catsâ⬠consists of many components, main of which, except of wonderful lyrics and charming music, are professionalism and talent of director, producer, choreographer and designer. Famous producer Cameron Mackintosh liked the idea of Webber and musical was created in extremely short terms ââ¬â 15 months.Mackintosh remembers several dramatic moments of that period: how prima of musical Judi Dench got trauma before the opening night; how long and without success they tried to find sponsors; how difficult was creation of mysterious enchanting spectacle from primary chaos.Trevor Nunn tells that he likes poems of Elliot ââ¬â childish poems for grown-ups, where in descriptions of definite cats you can find satirical gentle hints to their owners and to the whole English society in common. Cats are similar to us, people. They charm us, maybe because they help to understand us in their mysterious way.Book of Eliot is a collection of separate small poems, which are not connected. People, who created musical, faced a problem to unite those poems into one whole and not to loose the original idea of author. The figure of Grizabelle became the main figure of musical ââ¬â serious, touching and a bit tragic.Famous aria of Grizabelle ââ¬Å"Memoryâ⬠which is known also to those who never visited ââ¬Å"Catsâ⬠, during first 6 months only more then 7000 times was heard over British radio, and in American radio more then 1 million times. Besides, to listen to the aria 1 million times, youââ¬â¢ll need 5 years. ââ¬Å"Memoryâ⬠was recorder 600 times by more then 150 singers, and Barbra Streisand and Johnny Mathis are among those singers; Placido Domingo also sang in together with Natalie Cole during his world concert tour.Difficult make-up, shaggy wigs and tails create fantastic gallery of actors, and each of actors has his own character. Colored skin-tight costumes donââ¬â¢t bother motion, and it is very important for such choreography. Unbelievable plastics strikes as well as easiness of motion, but this is a result of many hours of rehearsals. The next difficult task was creation of scenic stage.Designer John Napier changed the hall into ââ¬Å"a big playground for catsâ⬠, which intrigues spectators before the musical starts. Youââ¬â¢ll not find here usual division of scene and spectatorââ¬â¢s rows. To create catsââ¬â¢ world Napier changed hall into a city scrap-heap, where all objects correspond to size of cats-actors (it means, they are several times bigger their own normal size). Not only in the stage, but also in the hall huge cans and tins, ragged tires, rusty bicycle wheels and kettles, spoiled shoes, etc (besides, quantity of objects is 2500 pieces!) are thrown in ââ¬Å"picturesqueâ⬠disorder.Over a long period of time inscription on a playbill o f Broadway theater Winter Garden said: ââ¬Å"Cats ââ¬â now and forever!â⬠. ââ¬Å"Catsâ⬠left Broadway, earned millions of dollars and won hundred thousands of spectatorsââ¬â¢ hearts all over the world. ââ¬Å"Catsâ⬠is an exciting combination of mystery, magic, poetry and dance ââ¬â continue their triumphal procession over the worlds, winning more and more fans after each stage. ââ¬Å"Catsâ⬠is a delightful, admirable, glorious, charming, captivating, killing, delectable musical ââ¬â a real masterpiece. It is the best musical which I managed to see in this genre. ââ¬Å"Catsâ⬠ââ¬â forever!
Monday, January 6, 2020
Tanglewood Case 2 Planning - 1070 Words
Tanglewood Case 2: Planning To: Dr. Grace From: Tanisha Yorrick Date: 9/16/2015 Subject: Tanglewood Planning Introduction Tanglewood is trying to conduct a hiring plan for its upcoming year. They need to meet certain numbers and plan for expected shortages and surpluses. They are seeking assistance in identifying the trends in their labor market, filling vacant positions, reducing turn overs and updating their affirmative action plan. Key Points This section contains the key issues for Tanglewood to address and rectify. * There will be employee shortages in the upcoming year that will require the company to seek outside sources in the form of new hires, temporary assignments and temporary hires. There will be aâ⬠¦show more contentâ⬠¦They could also hire unexperienced people looking for work for store associates, and hire more experienced candidates for shift leaders and department managers. There seems to be a problem with hiring for female employees as shift leaders. This could mean a few things. Tanglewood could not be promoting enough women within the company of the position is not appealing to enough women outside of the company. It could also mean that women are exiting the company more than men. Tanglewood should take an approach that promotes shift leader vacancies to women. I think Tanglewood should take a serious look at how they are approaching diversity within their organization. I think they should engage community organizations that cater to women and minorities. They should also reconsider the ways in which they advertise, look into new media outlets that will give them direct access to the employees they seek. They can ensure that all employees have the same opportunity for promotion. To accomplish this they would make internal postings available to all, evaluate job requirements and allow employees to discuss their interests in career growth. Overall, I do think the goal of meeting their AAP and hiring needs within the same year is doable. It would just take some more effort than what Is currently being used. One of the pros of using internal promotions for gender and diversity hiring is itââ¬â¢s easier to identify theShow MoreRelatedEssay on Tanglewood Case 21373 Words à |à 6 PagesCase 2 Specific Assignment Details For the store manager group, you will analyze the information and prepare a report showing the results of the Markov analysis and the EEO investigation. The Director asked you to address these questions in your written report: 1. Currently the organization expects that their forecast for labor requirements is essentially constant from the previous year. Based on this assumption complete the five stages of the planning process: a. 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